To prepare for my A2 practical coursework, I thought it would be best to look at how a teaser trailer for a film worked as part of a marketing campaign, and also to see which other elements of the campign did best to promote the film.
The marketing campaign i decided to look at was 'Cloverfield' (2008) Directed by Mat Reeves. This was a viral marketing campaign and gained publicity by a teaser trailer, word of mouth and a widget (a portable chunk of code that can be installed and executed with any seperate HTML web page by an end user without requiring additional compication- taken from wikipedia).
Below is the teaser trailer for 'Cloverfield':
This teaser trailer was shown before the Transformer film released in the summer of 2007. The name of the film was not shown in the trailer, it only gave the release data and the name of the Producer, JJ Abrams. This would have created genre expectations as he also produced the television series 'Lost'. Anyone who wanted to search for the trailer on the Internet would have been led to a website named the release date of the film.
The excitment of the film led to online discussions on blogs etc. The release of the iconic poster of the Statue of Liberty heightened the online chatter and soon the webite was renamed with the name of the film and contained links to Myspace and Facebook. The 'word of mouth' effect created great publicity for the film and the marketing campaign is seen to be one of the best.
My group decided that we would like to do a teaser trailer for a film in the genre of a teenage film. I decided to look at a teaser trailer for a film in that genre which is being promoted at the moment. Below is the teaser trailer for 'Fame':
The genre of this film is Teen Musical, the genre conventuions of this film are:
1. They are all in their youth except for authority figures e.g teachers.
2. They are all wearing dance clothes to reinfore the dance school setting.
3. All the scenes tale place on either a stage, dance studio etc.
The Narrative of the film is young teenagers all trying to become famous.
4. The teenagers represent typical middle/upper class boys and girls who want to make it in show buisness.
Below is the poster that was released for the film 'Fame'
The marketing campaign i decided to look at was 'Cloverfield' (2008) Directed by Mat Reeves. This was a viral marketing campaign and gained publicity by a teaser trailer, word of mouth and a widget (a portable chunk of code that can be installed and executed with any seperate HTML web page by an end user without requiring additional compication- taken from wikipedia).
Below is the teaser trailer for 'Cloverfield':
This teaser trailer was shown before the Transformer film released in the summer of 2007. The name of the film was not shown in the trailer, it only gave the release data and the name of the Producer, JJ Abrams. This would have created genre expectations as he also produced the television series 'Lost'. Anyone who wanted to search for the trailer on the Internet would have been led to a website named the release date of the film.
The excitment of the film led to online discussions on blogs etc. The release of the iconic poster of the Statue of Liberty heightened the online chatter and soon the webite was renamed with the name of the film and contained links to Myspace and Facebook. The 'word of mouth' effect created great publicity for the film and the marketing campaign is seen to be one of the best.
My group decided that we would like to do a teaser trailer for a film in the genre of a teenage film. I decided to look at a teaser trailer for a film in that genre which is being promoted at the moment. Below is the teaser trailer for 'Fame':
The genre of this film is Teen Musical, the genre conventuions of this film are:
1. They are all in their youth except for authority figures e.g teachers.
2. They are all wearing dance clothes to reinfore the dance school setting.
3. All the scenes tale place on either a stage, dance studio etc.
The Narrative of the film is young teenagers all trying to become famous.
4. The teenagers represent typical middle/upper class boys and girls who want to make it in show buisness.
Below is the poster that was released for the film 'Fame'
The poster shows three of the main characters standing on a stage and doing their talent, one is playing the guitar, one is dancing and the other is singing. These actions give a clear indication to the audience of what genre the film is and the age of the characters suggest the target audience who might be interested in seeing the film. There is a shaft of light coming from the left, creating a spot light on the three people again reinforcing that the film is about wanting to be famous and 'being in the spotlight'. The title takes up half of the poster and is in the iconic type face, the effect of stage lights again reinforces the plot of the story.
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